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    Maserati’s mass market approach First Shouted 13 weeks ago by admin of Overdrive

    Photo by OverdriveSergio Marchionne, chief executive of Fiat and Chrysler, has set a typically astronomic target for Fiat’s Maserati subsidiary. By 2015, he intends the luxury sports car maker to be selling 10 times as many cars as today: an increase from fewer than 6,000 in 2011 to about 60,000. The extra volume will come, Maserati hopes, from two new models that will use Chrysler platforms and components. The Kubang SUV (above) unveiled at Frankfurt in...... Read full article

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